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Rare, yet undiscovered side effects can appear during the daily routine with the new drug. This is why the summary of product characteristics and package inserts are continuously updated.
It is essential to analyse and investigate the market before a launch. This helps in the development of a marketing strategy. The marketing department also attends to finding a product name and suitable packaging.
Once the approval is granted, the preparations for the launch enter the critical phase. The sales need to be planned, packaging and samples need to be available. Physicians, wholesale and pharmacies have to be provided with necessary information. Last but not least, advertising measures need to be coordinated, so that the new drug will be a complete success.
last update: 25 Oct 2011